A business proposal is a written offer from a seller to a prospective buyer.
Business proposals are often a key step in the complex sales
process—i.e., whenever a buyer considers more than price in a purchase.
A proposal puts the buyer's requirements in a context
that favors the sellers products and services, and educates the buyer about the
capabilities of the seller in satisfying their needs. A successful proposal
results in a sale, where both parties get what they want, a win-win situation.
The professional organization devoted to the advancement
of the art and science of proposal development is the Association of Proposal
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